PEPSI MAX. MAXIMUM TASTE NO SUGAR. Finland’s most popular sugar-free soft drink, Pepsi MAX, is a bold and delicious cola. As a brand, Pepsi MAX began its success story in Finland in 1994. Since its debut, the bold, cola-flavored, sugar-free Pepsi MAX has rightfully earned a strong position in the country. Finns are drawn to Pepsi MAX’s rich cola taste without the sugar. In blind taste tests, consumers consider Pepsi MAX the best-tasting cola. “Maximum Taste, No Sugar” is a promise that Pepsi MAX keeps.